18.09.2025
The renowned media outlet Euronews has published an article dedicated to one of the most promising projects in Central Asia — the Silk Road Samarkand tourist complex, located in Samarkand. The publication offers an in-depth look at the “city within a city” concept, providing guests with a complete cultural immersion, wellness opportunities, and venues for hosting world-class events.
In the article, titled “A City Within a City: Inside Uzbekistan’s Largest Tourism Project”, special attention is given to the Eternal City ethnopark, which recreates the atmosphere of ancient Silk Road towns with artisan workshops, traditional cuisine, and living legends.
The material also highlights the complex’s role as a major business and event hub, having hosted such key international events as the European Bank for Reconstruction and Development’s Annual Meeting and the UN World Tourism Organization’s General Assembly. It also emphasizes the ecological and wellness aspects of the project, positioning Samarkand as a key destination for global medical and sustainable tourism.
Commenting on the project’s success, Zafar Butaev, General Director of the Silk Road Samarkand Tourist Center, noted:
“I am pleased to point out that both local and international experts have repeatedly emphasized the importance of the Silk Road Samarkand complex in revitalizing and developing Uzbekistan’s tourism potential — and even that of the entire Central Asian region. This complex, created on the initiative of the country’s President, and the dedicated work of our entire team, have one ultimate goal — to achieve maximum openness and appeal for international visitors as well as citizens of Uzbekistan.”
The publication in Euronews confirms the growing international interest in Uzbekistan as one of the most promising travel destinations. The Silk Road Samarkand tourist complex continues to expand, writing a new chapter in the rich history of ancient Samarkand.
Read the full article on the official Euronews website:
